Fill and Go

The Competitive advantage that “Fill and Go” possess is that they are the first to expand a business within petrol stations to make the consumers life easier and quicker. “Fill and Go” has partnered with Caltex petrol stations and because at the early stages of the business they have only made this card available for Caltex customers. Other petrol stations may latch on to the idea of the “Fill and Go” card we will always been known as the first to introduce the idea. This is key to us having a competitive advantage in this field because even though other petrol stations can latch onto the idea “Fill and Go” will always be the original and the standard bearer. Once “Fill and Go” is introduced and the company has seen how to public reacts to the change then the next goal would be to expand to more petrol stations therefore completely eliminating any other companies and always having the competitive advantage